There are those kind of films, where the brand is so comfortable resting within its own legacy of quality, that the storyline is much grander than a quick payoff and a price. Director and photographer Noam Griegst (b.1970) has specialized in exactly this type of short films, the kind that strives to deliver a strong visual experience using subtle means, rather than forcing the message itself. Renowned luxury houses like Louis Vuitton, Cartier and Hugo Boss among others, has sought the Danish born directors talent for his uncompromising exclusive cinematic staging. If Noam Griegst was not born with his pronounced sense of aesthetics, it is likely that it would have arrived as a child of internationally acclaimed jewelers Irene and Arje Griegst. His own signature of visual expression was defined further, when he had his breakthrough as a self taught fashion- and art photographer with base in Paris from 1989 to 1996 and since 1999 with a master in photography back in hometown Copenhagen.